What Are Public Accounting Services?

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Public Accounting Services

Accounting firms provide accounting and auditing services to businesses. Likewise, public accounting services include several other services. However, only qualified firms with a public accounting certificate can offer these services.

Large entities can have dedicated in-house audit and compliance functions. Whereas, small and medium-sized businesses, outsourcing these key public accounting services remains a viable choice.

What is Public Accounting?

In short, public accounting is offering third-party accounting and auditing services to individuals and businesses. These services can range from auditing, assurance, taxation, business planning, and so on.

Moreover, public accounting services can only be offered by qualified accounting firms. In addition, these firms hold a public accounting certificate such as a CPA license.

What are the Top Services

Public accounting services include a wide range of business services. For this reason, the role of modern public accounting services has evolved a lot in the past few years. As a result, these services are now more concerned about the strategic and value addition for their clients.

Here are a few key public accounting services.

Audit and Assurance

Auditing is the process of offering a fair point of view on a business’s financial statements. Auditors provide an opinion after auditing the financial statements and other business documents of the business.

Alternatively, assurance is the process of ensuring the implantation of internal controls in an organization. Thus, audit and assurance services are closely linked.

Audit and assurance services include:

  • Financial and accounting reporting
  • Compliance with tax laws
  • Reporting and internal controls
  • Corporate governance
  • Employee payroll and taxes
  • Financial statement reviews


In short, bookkeeping provides a foundation for the strong financial function of any business. Importantly. bookkeeping services from a public accounting firm include:

  • Record-keeping and accounting set up
  • Maintaining key accounting records for sales, invoices, payroll, and taxes
  • Reconciliation of accounting entries with bank statements
  • Creating journal and ledger entries for financial statements
  • Budgets, cash flow forecasts, and cash flow statements

Financial Planning and Reporting

Financial reporting refers to building on the bookkeeping records. In other words, it is the process of shaping data into valuable information. Whereas, financial planning refers to the strategic financial process to ensure effective results.

Key financial reporting and planning activities include:

  • Preparation of financial statements
  • Compliance with accounting standards
  • Selection of accounting method
  • Advice on financial policies such as insurance, debt planning, estate planning, etc.
  • Employee payrolls and retirement planning

Business Consultation and Planning

The role of public accounting firms has evolved in recent times. Businesses are more concerned with the strategic advice from public accountants than compliance and auditing functions.

Business consultation and planning start with advice on the right entity structure. It includes financial planning, tax planning, regulatory compliance, and specific issues such as digital transformation.

Tax Planning and Reporting

Tax planning remains the most sought-after service offered by public accounting firms. Even as businesses look for advice on business consultation and financial planning, tax reporting and compliance remains a key outsourced function.

Key tax reporting and planning services offered by public accounting firms include:

  • Reporting and compliance with tax regulations
  • Tax preparation and filing
  • Dispute representation
  • Payroll taxes
  • Indirect taxes
  • Advice on tax management and liability reduction


Forensic audit services are special audit procedures performed by public accountants. These forensic services have become popular in recent times. Consequently, business operations have become complex with automation. Thus, businesses require specialty services to detect fraud, misconduct, theft, errors, and reporting errors to avoid any litigation actions.

Furthermore, forensic auditing services can be offered for financial and non-financial functions. For example, a forensic audit can be conducted to verify the effective implementation of physical security controls devised for an inventory management system.

Business Valuation Services

Modern accounting services also include business valuation. As a result, CPAs have evolved into business evaluators. For instance, business valuation services can be sought for various purposes such as for a sale transaction, bank loan, or restructuring a business.

Also, business valuation services can be obtained for a segment of a business such as a branch or a subsidiary.

Transaction Accounting Services

Transaction accounting takes the business valuation services to the next level. Moreover, these services start from the business valuation process and can lead up to the sale transaction and beyond.

Learn More

Contact Ash CPA to learn more about public accounting services. Our firm has been assisting businesses for over 20 years. New clients are always welcome.