Tips on How You Can Survive This Financial Crisis – Part 2


The current economic storm has been a difficult time for businesses across the globe. With the global economy in a state of flux and uncertain future, it is more important than ever for companies to stay ahead of the curve. The previous blog highlighted the significance of technology and modern marketing strategies in helping organizations survive the current economic storm.

Technology and modern marketing strategies are essential for enterprises in the digital age. Modern marketing strategies also include data-driven approaches such as customer segmentation. It involves collecting data about customers and then using this data to create customized marketing messages and campaigns that are more likely to be successful.

Companies should consider leveraging emerging technologies such as artificial intelligence and machine learning to help them make better decisions and increase efficiency. These tools can help businesses identify new opportunities and make smarter decisions to help them survive the current economic storm.

In short, technology and modern marketing strategies are essential for businesses to survive the current economic storm. By leveraging the right tools and processes, organizations can increase their chances of surviving and thriving in the current economic climate. We will again tap into the expertise of seasoned accountants to enumerate other essential tools.

Think Carefully about Your Location

As the world of work continues to evolve, more and more companies are considering the option of working from home or using shared workplaces. It is especially true for businesses that do not necessarily require a physical location to function.

Working from home or using shared workplaces can be beneficial for many reasons. It is often cheaper to run a business this way, as there is no need to pay for a physical office space. Additionally, it can be more convenient for employees, as they can carry out their work from the comfort of their homes.

If your company needs a physical location, it is necessary to make the most of it. The right physical place can help your business thrive, allowing you to interact with customers, build relationships, and create a memorable brand. However, you will still purchase a property after a while. Your accountant will warn you that you must weigh the pros and cons of this investment.

Consider Outsourcing 

Accountants encourage their clients to outsource because it greatly maximizes efficiency and productivity without committing to a full-time hire. If you need to get a job done quickly and efficiently, outsourcing the task to a professional with the necessary expertise makes sense. 

It can be beneficial in several ways. For starters, it can increase the speed and quality of the work you need to get done. Professionals who specialize in the task at hand are likely to do the job more quickly and effectively than someone who is not familiar with the job. Likewise, they can provide valuable insights you may have yet to consider. 

Another significant benefit of outsourcing is cost savings. By outsourcing, you can save on salary costs and other overhead expenses, such as office space, equipment, and supplies. It can be beneficial if you are working on a tight budget. 


It is clear that to survive the economic storm; companies must employ modern technology and marketing strategies and consider their physical or virtual location. Furthermore, outsourcing talent needs can be beneficial in helping companies stay competitive and successful. By effectively utilizing these elements, companies can remain resilient and adaptable even during the toughest economic climates.

Now that you have a better understanding of how your company can survive during this economic downturn, you should tap into the expertise of Ash CPA. As one of the leading accountants in Framingham, MA, we will not only help you weather this financial crisis, but we can support your business expansion. So, schedule a consultation now!